surf. playful scent
agency. heyhuman
10 second loop for digital 6 sheets. Modelled, textured, rigged & animated, The Surfy animation was made for promotionals screens in UK shopping centres
Create a playful 3D animation for an outdoor DOOH promotion, designed to loop seamlessly across large-format digital advertising screens.
We handled the full 3D animation pipeline, including modelling, texturing, rigging, animation, rendering, and compositing for the campaign visuals.
The piece was designed as a seamless 10-second loop for digital 6-sheet DOOH placements, balancing character-led motion with clarity, readability, and visual impact in busy retail environments.
The final DOOH animation delivered a light and engaging visual moment that brought Surf’s playful scent identity to life, performing effectively across promotional screens in UK shopping centres.
Explore more of our 3D animation and campaign motion design work, including our Ding! project, or get in touch to discuss an upcoming animation or DOOH campaign project.
