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figtree | Gamoola

ding.

agency. figtree

with art direction provided by figtree, we designed, modelled, and animated the ding! character, shaping its form, movement, and personality in 3d.

  • motion graphics

The brief

Create a new character-led animation for Figtree, delivering all visual effects, compositing, and final edit work for the campaign.

What we did

Working closely with Figtree’s art direction, we designed, modelled, and animated the new Ding! character, developing its appearance, movement, and personality in 3D.

Our role covered the full CGI and animation pipeline, from character design and animation through to visual effects, compositing, and final delivery.

Outcome

The finished piece introduced a distinctive and expressive animated character that brought Figtree’s concept to life with clarity, charm, and a strong visual identity.

Explore more of our character animation and motion design work, including our Vue Cinema project, or get in touch to discuss an upcoming animation, CGI, or branded content project.

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