the brief

visualise a large-scale 3d hologram experience for three mobile’s 5g launch event, designed to deliver maximum impact in a live environment.

what we did

we created a series of dynamic 3d animations to support gravity road’s 5g campaign, developing holographic-style visuals that could be projected at scale during the live event.

the work combined bold typography, animated graphic elements, and volumetric-style lighting to create the illusion of floating, three-dimensional content within the space.

outcome

the final visuals delivered a striking live spectacle that helped bring three’s 5g launch to life, combining large-scale animation with a high-energy, future-facing aesthetic.

5G IN THE HOUSE