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San Miguel | gamoola

San Miguel. Summer DOOH campaign

agency. Pablo

we created the full 3d product animation, from modelling the bottles and chalice through to lighting, liquid behaviour and final render.

  • motion graphics

the brief

create a premium 3d product animation for san miguel, designed specifically for large-format dooh media. the brief focused on conveying freshness, quality, and brand presence through close-up, tactile detail.

what we did

we modelled and animated the bottles and chalice in 3d, developing the full product setup from geometry through to lighting and final render.

particular attention was given to the condensation and carbonation with extensive work on droplet behaviour and surface interaction to ensure the liquid, fizz, and cooling effects felt natural and convincing.

outcome

the final animation delivered a polished, high-impact product moment that reads clearly at scale, reinforcing san miguel’s premium positioning across digital out-of-home placements.

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