Character design and animation created for MTV’s The Valleys, bringing a playful talking sheep character to life as part of a companion app experience.

The brief

MTV approached us to design, build, and animate a distinctive sheep character for The Valleys talking sheep app, with a strong emphasis on personality, humour, and recognisable character appeal.

What we did

We designed the character from the ground up and produced all animation, focusing on expressive movement and timing to support the app’s playful tone.

Outcome

The finished character delivered a memorable, light-hearted addition to the experience, combining clear visual identity with animated performance that felt engaging and fun within the app environment.

Explore more of our character and motion-led work on our Our Work page.