the brief

Experiment with world-space augmented reality by placing Gamoola and Snakeball characters into real-world environments using mobile AR technology.

what we did

We created an interactive AR lens that allowed users to place animated Snakeball-inspired characters and Gamoola branding into physical spaces using real-time world tracking.

The project explored playful character interaction, scale, lighting, and environmental placement, transforming everyday locations into interactive augmented reality scenes.

outcome

The final AR experience delivered a fun and shareable world-space activation, combining stylised character design with immersive mobile interaction and location-based visual storytelling.

Explore more of our immersive and interactive work, including our interactive WebGL experiences, or get in touch to discuss an upcoming AR, immersive, or interactive experience project.